The Quick Brown Fox | Marks & Spencer
We are The Quick Brown Fox. You are going to love working with us. We're a brand communications agency. And just like all the other brand communication agency websites you’ve looked at, we do great work and deliver results too. And yes, we’re also innovative, collaborative, dynamic, passionate, creative and all of those other exciting adjectives...
Branding, Advertising, Design, Graphic Design, Marketing, Corporate Identity, Packaging, Point of Sale, Literature, Digital Design, Promotion, Print, POS, Direct Mail
67

Marks & Spencer

Food Packaging Relaunch

Challenge / To implement a complete redesign of Marks & Spencer’s range of food packaging, consisting of over 6,000 SKUs, the principle aim being to help improve customer navigation through store.

Response / Working alongside Marks & Spencer’s in house design department we implemented a design architecture which increased the ease with which customers could make their choices.

Results / Marks & Spencer have experienced a strong increase in food sales, exceeding city analysts’ top end expectations with four years of consecutive quarterly sales growth.