The Quick Brown Fox
Wine Label Design / Over the years we’ve designed a number of promotional items to send to clients and friends, and this is probably the one that we had the most fun in researching…
Frozen Ready Meals Packaging / Having developed a wide range of frozen food products, MDC Foods needed help with packaging design to help them sell-in the ranges to key grocery accounts. We provided a striking graphic concept that allowed each range to look like part of a family but still maintain an individual feel. Key national accounts were acquired along with increased distribution.
Literature Suite / Profund is the world’s leading provider of pensions software to major blue chip organisations. They operate in a market where competition is intense but most communication material is sombre and uninspiring. QBF was briefed to produce product literature and POS which was inspiring and bold. Natural landscapes in Profund’s corporate colours were used to highlight key messages and product benefits.
Rio Pacific Foods
Re-brand and Packaging / Packaging for the Rio Pacific Foods range of sauces and meal accompaniments from around the world, again, principly sold in the Cash and Carry environment. Brightly coloured panels differentiate geographic regions, strong dynamic angles help create impact and presence on shelf, and reportage-style photography helps to convey the authenticity of each product.
Door Drop Campaign / We were briefed to provide a campaign strategy to promote Kallo’s Organic Stock Cubes ‘to reach as many older upscale females who were interested in cooking from scratch as we can…’. Given the limited budget and very specific objective, our response was to recommend reaching individuals using an insert with coupons distributed via door drop media. To give the insert added interest, we established a relationship between Kallo and the Scottish celebrity chef Nick Nairn, who produced the recipes featured on the oversized A3 flyer and also featured in the prize draw. Sales figures in multiples in areas where the door drop was targeting showed a very positive increase.
Marks & Spencer
Regional Cheese Packaging / Working alongside Marks & Spencer’s own design department we helped to develop the packaging design for M&S regional and farmhouse cheeses. Provenance, traditional methods and the hand crafted nature of the cheeses were key messages that needed to be conveyed.
Platinum Packaging / Men’s premium aftershave packaging for Next. Given an off-the-shelf bottle format and the name ‘Platinum’, we created and developed a range of concepts including this hallmark-themed route. Features of the packaging included rubberised banding, embossing, debossing, silver foils, sporty red accents and a dark metallic knurled gunmetal finish on the outer carton.
Marks & Spencer
Vintage Rose Packaging / Marks & Spencer wished to launch a limited edition extension of one of its long standing successful product lines. We were briefed to design new packaging graphics across a range of pack formats that communicated a ‘luxurious indulgence and quality’ message. Coloured foil, use of deep, rich colour palates and beautifully photographed floral subjects all assist in conveying the range proposition.
KJC Mobile Phones
Total Corporate Rebranding / A complete brand overhaul was required by KJC with specific attention given to making the brand more relevant to its target market. We established a dynamic, appropriate and vital identity which was implemented across everything from store exterior and interior to POS to literature to stationery. The Brighton store shown was opened less than three months from presenting initial logo ideas, and KJC itself was sold nine months after the rebranding for £62.5 million.
Woolworths South Africa
Bath Oil Range Packaging / Woolworths SA is the South African equivilant of M&S in the UK. This packaging is for its own label bath oil range. The design was based on moods and bathing occasions – emotive copy and subtle, simple colour panels differentiated each product.
Orange Juice Packaging / Design concept for an own-label orange juice range in cartons, with a focus on effectively communicating that the content was 100% purest orange juice, and nothing else. The orange peel imagery covering the whole pack conveys that ‘just squeezed’ freshness and the uncluttered, elementary design supports the product’s claims of unadulterated purity.
Promotional Packaging / Promotional packaging to help Castrol celebrate their 100th birthday. The retro-style one litre tins were given away in Halfords with every four litre purchase of Castrol’s GTX Magnatec.
Sauce Sachet Packaging / A pack refresh was required and although the brief was simple, very small packs meant that correct solution was not. We opted for impact and humour revolving around the product descriptor for Nichols’ range of individual portion sauce sachets.
Coffee Packaging / Packaging redesign for Berty’s ‘English style’ coffee (previous packaging shown smaller on the left). Coffee is understood to be an English institution by the Russian consumer and the brief was to provide designs for the two pack variants with ‘Englishness’ being the major theme, with particular reference to the English coffeehouses of the 17th and 18th centuries.